If you want your content to be picked up by the algorithm and reach the right people, you have to post it at the right time on TikTok. Your engagement and reach can be increased by knowing when to share content on TikTok. Making your creative content available at the right time will ensure that they reach as many people as possible. 

Considering how much effort you put into creating content, scheduling your posts during peak viewing hours is a sensible move. In determining the ideal time to post content on the platform, there are several factors to consider, and this guide provides tips and tricks. Continue reading to learn when to share content on TikTok.

Why Should You Look for the Most suitable Time to Post on TikTok?

To reach the most people and become popular on TikTok, you must determine the most suitable time to post. Here are three important reasons to determine the time to share content on TikTok:

TikTok’s significant organic reach : TikTok has an impressive 118% rating! Social media platforms with the highest organic reach are Instagram with 9.4%, LinkedIn with 5.3%, and Facebook with 2.2%.

The “For You Page” is the first Google Page dedicated to social media : As a result of likes, comments, and shares, TikTok’s algorithm curates a personalized video section tailored to the user’s preferences. Posting at the right time makes getting featured on the “For You Page” easier.

TikTok’s best times to post

TikTok is recommended to be posted at 9 AM EST on Tuesdays, 12 PM EST on Thursdays, and 5 AM EST on Fridays.

  1. 6 am, and 10 pm is the best time to post on Monday because many TikTok users prefer to start their week.
  2. Tuesday’s TikTok publishing hours are 2 am, 4 am, and 9 am.  
  3. Wednesday 7 am, 8 am and 11 pm posting window on TikTok is the most effective time.
  4. Posts on TikTok are best made between 9 am, 12 am, and 7 pm on Thursday.
  5. During the afternoon, Friday is the most popular time to post on TikTok, as most people post at 5 am,1 pm, and 3 pm.
  6. Saturday’s best times for posting on TikTok are 11 am 7 pm and 8 pm. Be patient. It doesn’t always pay to be early.
  7. Sundays are best for posting on TikTok at 7 am, 8 am, and 4 pm, but early mornings are when engagement is highest.

It is important to note that in order for these numbers to be useful to you, you must take into account your own time zone and your viewers’ locations. In developing your TikTok strategy, this data isn’t a bad place to start. Once you receive personalized analytics, you can determine when to share content on TikTok, based on your specific account, at which point you can post at the best time.

Choose the Right Time to Share Content on TikTok

There’s a method in the TikTok app for determining when your audience is most active, and we’ll walk you through it.

Create a company account

Start by creating an app account, either pro or business. Switching is free and simple. Switch to a business account by navigating to settings and privacy, and managing the account. This will grant you access to analytics and other features.

Navigate to your analytics dashboard

On your profile screen, choose creator tools from the menu at the top right. Your account and followers are displayed on TikTok’s dashboard.

Discover your followers’ activity

TikTok’s follower’s tab is the best place to look for the most suitable time to post. The follower activity pane can be found by scrolling down.

Double-check your TikTok activity on individual posts

Likes, comments, and watch time are all good indicators of when your followers are most active. Your dashboard has a content tab that can help you dig deeper. You can check out individual posts from the past seven days, including playtime, average watch time, viewer reach, and if they discovered the video on your profile.

Here’s How to Determine the Most Appropriate Times

Now that you’ve gone down a few posting times that suit your audience, it’s time to test your research. TikTok performs better if they are scheduled at different times of the day. Your content’s discovery and popularity can be determined by analyzing statistics such as total views, comments, likes, and shares. Under “creator tools,” you’ll find the analytics dashboard. In this section, you’ll find three sections overview, content, and followers.

Overview : You can view some of the primary metrics of your account from the overview. With your video analytics, you can see how many views, likes, comments, and shares you’ve accumulated over time. You can also view your video performance within this section by clicking on the engagement tab.

Content : An overview tab contains fewer details than the content tab. Each of your TikToks can be broken down using this section. Each video’s average watch time, viewing percentage, and likes and comments will be displayed, as well as the average watch time of each video. Content tab data is only collected for the past seven days. Subscribers will also be able to tell you how they came across your valuable videos and where they live.

Followers : The posting times can be resolved by the location, as well as by monitoring followers’ fluctuations. Your followers will be most engaged if you post during their most active periods. Engaging content is another useful metric to track. There are more detailed metrics available with pro accounts on TikTok. Don’t get too sucked into the numbers when it comes to analyzing TikTok’s potential, because data is always changing.

Frequently Asked Questions

1. When should I use TikTok?

To obtain this data, open your analytics dashboard and select the follower’s tab at the top. Now scroll down to find a pane called follower activity. This page contains all the information you need to decide when to share content on TikTok.

2. Is it wrong to share content on TikTok late at night?

For example, if you’re on the east coast of the United States (ET) and the majority of your followers are in China (GMT+8), you should be fine posting late. Examine your follower data to determine whether you should post at night.

3. Should content be shared on TikTok in the morning or at night?

That depends on your intended audience. Research is necessary to determine what time zone your viewers are in on TikTok. By selecting the profile then go to the settings and privacy option, then manage the account, and finally switch to a business account.

4. What is the best frequency for posting on TikTok?

Many TikTok influencers post several times per day. Since TikTok is a video-based platform, it can be harder to make a quality post on TikTok than it would be on Facebook or Instagram. Quantity is less important on TikTok than quality. The videos may be brief, but they must be entertaining and engaging to their intended audience. However, if you want to grow an enthusiastic following, you should post all at once most days.

5. Do TikTok hashtags work?

TikTok’s developers saw the benefit of using hashtags to organize content as a relatively new social app. TikTok relies heavily on hashtags. Indeed, hashtag challenges are a popular form of TikTok engagement. However, they are also used to group together other items, such as entries for a competition (or challenge). Custom hashtags are used by businesses to collect all posts about their brand.

6. Is posting on TikTok after midnight bad?

The behaviors and time zones of your audience hold the key to the solution. You shouldn’t post late if your target audience is employed and has early morning commutes to work. Additionally, check to see whether any of your audience members who live in other time zones may be affected by your posting time. Depending on how much you think is excessive, uploading too much on TikTok may not be a terrible thing.


You should always try and make sure you’re presenting your best to customers with engaging and informative content. Examine the performance of your current content and compare views and engagements to posting times.

It is certain that this guide will assist you in making the right TikTok posting times. However, it’s not just the time of day when you post content that counts to growing your audience. Find and share your unique selling point, create more content, and take advantage of collaborations and hashtags. Your follower count will increase quickly if you follow these tips regularly.